Now is a great time to be building a digital business. Affiliate Marketing is one of the fastest growing channels and here’s why.
All our dreams can come true, if we have the courage to pursue them.
1. Finding your ideal customer requires less technical expertise
SEO and Social Media are becoming more easily accessible for anyone to do. There is no longer a need to have a deep technical understanding of each of these channels to find good sources of traffic. It’s actually becoming simpler to target and drive user engagement and then capture your audience with basic inbound marketing techniques. There are more opportunities to seek and capture targeted pockets of traffic online without needing much technical know how – and this is quite exciting
Social media platforms are developing their community management applications and implementing a number of tools within their platforms to help influencers and online marketers talk directly to and convert their custom without the need for a complex website. Apps and viral content marketing tools like VYPER and Disciple the community app – can simplify your inbound marketing techniques so that anyone can build and launch a campaign that targets customers directly without the need for complex code or expensive design. Technology is driving this engagement without the need for expensive technical skills.
2. Video is the new content King.
Video is another area that is now quite simple to master , if you have an iphone and a good lighting system you can create engaging content with little cost. The onset of live streaming and You Tube’s platform developments are having great results engaging customers in real time and capturing your audience data to remarket to in other channels. Grabbing the attention of your target customer now doesn’t need to be complex, cost a lot or require in depth set of technical skills. The idea or concept of what you are offering or selling, along with a strong brand and engaging content delivery enables an affiliate business model to succeed. If your concept and your offer is unique, it automatically adds value and offers customers an opportunity to gain access to your brand.
3. Content Marketing, SEO and user engagement is easier to master
Neil Patel recently did a good video blog about increasing your SEO with a simple word press plug-in called “Structured Content”. He touted that this plug in would increase your traffic immediately after implementation on your site and showed exactly how he’d implemented it. The video basically allows you how to append FAQ at the end of your blog and content posts which help you rank in search engines based on what questions are being asked about the topic you are writing about. You then answer these questions at the end of your blog using the plug in and it increases your traffic rankings. Implementing plug-ins like this are simple, to do. It doesn’t take a lot of time and automates a process that used to be done by a human and now works pretty much instantaneously to drive traffic to your site.
4. Things will get simpler as we focus on just 1 Key Digital Channel
The brands that are succeeding, are the ones that simplify their stream and make customers come to them. It’s taken me almost a year to realise this. Even in my own business, you’ll probably have noticed (if you follow me) – I mostly hang out on LinkedIN as this is generally where my preferred target audience listens and responds to me. Sure, I still keep the branded pages live and active with news and relevant content, but me personally – I talk about the things I want to talk about in LinkedIN and have started to build a strong reach and community in just this one channel. If people want to talk to me , they can find me there first.
5. You don’t need a fancy platform to understand & engage a customer
You can use affiliates to do this. I think websites are going to slowly become a thing of the past as a key form for doing new business. Affiliates have already realised this. Social media platforms like Facebook are already developing their front end to allow businesses to function without a website. They are connecting brands to customers and Influencers using content and community building as a key part of this function. Whilst websites have always been a digital footprint to research and benchmark a brand or service, I think consumers are moving on from desktop reliance and using mobile applications to gain access to information and purchases quicker.
Nobody waits to get home to fire up their computer to shop or research things online. They do it on the go at the point of interest usually on their mobile. I know – because I literally did this last night. I saw an ad for Noom. I picked up my phone did the quizz and boom less than 5 minutes later I’m £114 poorer, I’m logged in on the app and logging my meals daily in a bid to track my weight loss.
The world is changing.
So is your customer.
Are you going to change your methods tand work with more affiliates in different chanenls to try and meet them?
This year it’s going to be important to be seen and heard. For me, this means going to more events virtual or live, getting back to performing inventory on affiliate marketing basics across the programs and clients I work with to manage the delivery of results – especially now in a time when recession is looming and the future may be a bit uncertain for certain niches.
Having meaningful conversations with your affiliates and customers to understand their exact needs then acting on it is still a priority for the near future.