I’ve been learning a lot about digital disruption recently as I’m busy completing Google Squared with a great cohort of people who are as passionate about Digital as I am. What a great experience it has been to work with like minded people who have a bountiful amount of knowledge to share.

It made me think about how much has changed in the twenty years that I’ve been in digital and how it is really impossible now to call yourself a Digital Marketing expert as the channel is now so diverse and broad in terms of each specialist field and how it is changing day to day to optimise campaign delivery.

You can read more about why I think you can’t do it all in Digital any longer in my latest insight piece published in INTERGAMINGi Magazine