So, It’s been a while since my last post and here’s what’s been happening over the past few weeks:
1) Google Squared – taking up a lot of my free time!
So this course has been a great way for me to reconnect with the broader digital community outside of just Affiliate Marketing which is my digital first love so to speak. It’s a challenging curriculum, and I have to say that I’m learning quite a bit about attribution at the moment that I didn’t seem to really understand or care so much about in the past. Suffice to say that I’m looking at this very valuable method of spending in a whole new light, and wondering how other companies are using it to their advantage as the future of digital continues to disrupt around us. Stay tuned, I’m sure I’ll uncover some good examples to share after a good Google Search about it!
2) I’ve been busy writing …
I’ve recently been asked to write about Affiliate insights for INTERGAMINGi – and my first article was published last month. Here it is in all it’s glory – a little ditty about why you can’t do it all in digital and why you shouldn’t even try! Then there is the trusty and regular feature for IGB Affiliate Magazine – the latest issue can be seen here, and details what I learnt at a recent Affiliate event in Amsterdam about how affiliates perceive their value and how merchants really want to pay for traffic.
3) AffiliateFEST swings into 5th gear as we head towards 10th October
I’m truly astounded by the speed at which this annual event that I co-ordinate came around this year. That being said it’s been a busy few weeks in the planning of this great event. We’ve had some great interaction on TWITTER with the delegates and an expert panel of speakers who are giving up their valuable time to come along and teach and share their learnings to this year’s recruits. We’ve also got an amazing group of sponsors on board who are super charged and just as engaged as me in terms of building learnings within the affiliate community. It really is a privilege to be part of this group of innovators. You can find out more about what’s happening at AffiliateFEST2016 here: www.affiliatefest.co.uk
Well, that about sums up the past few weeks – and I’m off to Miami in 10 days to enjoy a bit of sunshine and relaxation before the count down to Christmas begins….